Hello

I’m an art director and design researcher specialising in insight-driven creative practice. With over 30 years’ experience across stage design, animation, immersive VR, and visual storytelling, I combine qualitative research, thematic analysis, and narrative design to bring complex human experiences to life.

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I believe creativity can do good. I’m passionate about uncovering human stories, building meaningful connections, and creating work that has impact, across teams, communities, and the experiences we design together.